All work
Travel & Hospitality — Dubai, UAE
Rixos Hotels
Structure and strategic clarity for a global hospitality brand — with a relentless focus on ROI.
- Client
- Rixos Hotels
- Location
- Dubai, UAE
- Industry
- Travel & Hospitality
- Services
- Digital Strategy, Campaign Management, Performance Marketing
Rixos Hotels came to us with strong brand equity but a digital presence that wasn't pulling its weight. Impressions were high; bookings were not.
The approach
We started with structure: a clear digital strategy, a measurement framework tied to revenue, and a channel plan built around intent. From there, execution — performance creative, media buying, and a conversion-focused site experience.
The outcome
Within two quarters the funnel was fully accountable, spend was reallocated to what actually converted, and the brand had a system it could scale on.
